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Monthly Archive for April 2014

Buzz for Your Biz: Doing Well by Doing Good on April 16

IMG_2507aBuzz for Your Biz: Doing Well by Doing Good
Wednesday, April 16
5:30-6:30 p.m.
Charleston Area Alliance
1116 Smith Street

Local businesses are often overwhelmed with requests to donate to charitable events or become involved in a fundraising activity.

To help retailers and other small businesses give back to the community while getting a return on their ROI, the Charleston Area Alliance GROW Small Business program and the West Virginia Symphony League are partnering to present “Buzz for Your Biz: Doing Well by Doing Good.”

The goal of the free workshop to help small businesses understand their target market, and how to leverage involvement in community activities and fundraisers to increase engagement with current and new customers.

The program will be held from 5:30-6:30 p.m. on Wednesday, April 16, at the Charleston Area Alliance.

Speakers will share strategies on how to leverage involvement in fundraisers — such as the WVSL Fashion Show, fun runs and benefit galas — though social media and partnerships with non-profits. Alliance representatives will also share information on government and other resources, such as GROW, that are designed to help small businesses succeed.

Admission is FREE, but advance registration is required:

Click HERE to RSVP

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admin in Announcements,Events on April 08 2014 » Comments are closed

Business After Hours on April 24 at Four Points by Sheraton

fourpointsBusiness After Hours
Thursday, April 24
5-7 p.m.
600 Kanawha Blvd., East

Join the Charleston Area Alliance and Four Points by Sheraton for Business After Hours Thursday, April 24.

The event will be held at 600 Kanawha Blvd., East.

The cost is $15 for Alliance members and $25 for future members who register online before the day of the scheduled event.

Prices the day of the event increase to $25 for Alliance members and $35 for future members.

Click HERE to register.

Business After Hours offer fantastic opportunities to meet the region’s leaders in a relaxed setting with food, drinks and entertainment.

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admin in Announcements,Events on April 04 2014 » Comments are closed

AlignHR shares its ‘Incubator Story’

2-3-10 004As the president of DeemHR, a company focused on human resources solutions for companies, Bernie Deem worked from an office in her home. It was specifically designed for the purpose of meeting her business needs.

But Deem wanted change in her professional life.

She merged her business with WesMar HR Consulting, owned and operated by Sharon Boyce Werdebaugh. They both partnered with Zach Abraham and formed a new company: AlignHR.

With a new company, the group needed some new digs.

Deem said that a home office wouldn’t accommodate the needs of a growing organization like AlignHR.

“When we started discussing AlignHR, I knew that my home office was woefully inadequate for the plans we had,” Deem said. “While my previous clients had been comfortable with the home office arrangement, new clients needed to have a completely different impression of the company.”

The team were very mindful of costs associated with office space. Deem said they needed a new office that would be attractive to clients, but easy on their wallets.

The Alliance’s small business incubator was the perfect fit.

Located at 1116 Smith Street, the incubator offers an affordable office and warehouse environment, along with the guidance and consulting necessary to make sure startups or expanding businesses succeed.

“While keeping our overhead reasonable was a prime motivator, the incubator provided other benefits that just can’t be met when working from home,” Deem said.

“The atmosphere itself gives the message that we are serious business people and having the mail room is enormously convenient for when we’re all on the road.  We don’t have to be on premise to receive packages and that too has been convenient.”

“I also love the free and easy parking,” Deem added. “Because I work some weekends, I love the feeling of being safe because of all the security.”

Abraham said that AlignHR is very happy with its new office.

“We selected the Alliance business incubator space because of amenities like shared conference rooms and the ability to work with other small business professionals,” Abraham said. “The incubator is important in supporting small business growth.”

The operation of the small business incubator is just one of the Alliance’s many efforts in promoting entrepreneurship and creating jobs in the Kanawha Valley region of West Virginia.

Stay tuned for future e-blasts highlighting other successful businesses in our incubator.

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admin in Announcements,In the News on April 03 2014 » Comments are closed