Get your popcorn ready.

The Charleston Area Alliance is testing out a new visual tool that allows the public to get to know our members.

PromoShorts are YouTube videos from member businesses that educate the public about the services they provide, along with personal stories of why they became an Alliance member.

The videos, which are produced by the Alliance in its Spilman Studio, showcase members from all different genres of business.

The businesses featured in the first four PromoShorts include: (click the links below to view the video)

• Clayman & Associates, a clinical and forensic psychology practice that provides individuals, businesses and the legal system with assessment and intervention services
• Ridgewell Financial  Consultants, an accounting firm focusing on general financial advisory, bankruptcy/litigation support and small business services
• Better Business Bureau, a  nonprofit organization focused on advancing trust in the marketplace
• Natural Capital Investment Fund, a business that provides flexible financing to small and      emerging natural resource-based businesses in rural, economically      distressed communities

“Videos are powerful marketing tools for businesses,” said Alliance President and CEO Matt Ballard. “We’re excited to test this new initiative, with the hope that it will greatly benefit our members.”

Currently, the PromoShort initiative is in a pilot program phase. Stay tuned to see when the Alliance will offer this new benefit to members.

Until then, enjoy the show.

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