Daily Archive for February 02 2012
MotionMasters celebrates 25 years of multimedia storytelling
• Firm founded on Feb. 2, 1987 •
(Charleston, W.Va. – February 1, 2012) – Everywhere you look at MotionMasters, there’s a groundhog looking back. That’s because the firm’s mascot is a groundhog and because the firm was founded on Groundhog Day in 1987.
“We’ve received a lot of groundhogs as anniversary gifts in 25 years,” said Diana Sole Walko, CEO and owner of MotionMasters. “We’ve also collected some on our own and have even created a storybook about Mo, the official mascot of MotionMasters,” she said.
“Mo” is short for “motion” in the firm’s name but motion (as in video and TV production) is not the company’s only claim to fame.
“We’re true multimedia storytellers,” said Walko. “Our projects have ranged from writing and producing national and multi-state magazines to creating full-blown websites from the ground up—just about whatever our clients have requested for their integrated marketing needs, we’ve been able to supply.”
The firm has traveled to Africa five times for projects related to the late Rev. Leon Sullivan’s foundation and has gone deep underground (and up in a helicopter) to shoot coal mining footage. Its educational videos are big-picture projects (such as distracted driving and USDA food guide) and are distributed nationally. The firm has won numerous awards for video excellence locally, regionally and nationally. The MM crew has worked with celebrities such as Jennifer Garner, Betty White, Jamie Oliver and Leslie Nielsen, among others. The company’s reputation was built upon TV spots for WV Tourism, WV Lottery, hospitals, banks—even football teams. The company shot the Lottery’s very first TV spot in 1986 and recently shot the Lottery’s 25th anniversary spot in the firm’s 10,000 square foot facility that features a 30’ x 30’ studio with a 14-foot lighting grid—the state’s only freestanding production facility. Networks, cable, PBS—in 25 years, MotionMasters has amassed a huge roster of clients, projects, friends and associates. But in all those years, there’s only been one mascot that shows up, like clockwork, every Feb. 2nd. And since he’s stuffed, he never sees his shadow, thereby signaling an early Spring.
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