MotionMasters, a nationally recognized producer of educational media based in Charleston, has won a Telly award for its educational piece entitled, “Deadly Driving Distractions: Texting, Cell Phones and Other Killers.”
The 20-minute documentary style video, now in national distribution for use in classrooms across the country, features informal discussion groups with area teens who speak candidly about what they, and their friends, do while behind the wheel—other than driving. Texting, eating, drinking, talking on the phone, playing music and horsing around with friends make the list of distractions that nearly all the teens admitted to engaging in while driving.
The video also features interviews with local aeronautical paramedics who recount in ghastly detail the destruction wreaked by distracted driving. A hospital chaplain from a large local medical center gives an account of having to tell parents that distracted driving has claimed the lives of their children. Neurologists, emergency room surgeons and the country’s leading authority on “inattention blindness” and distracted driving, Dr. David Strayer of the University of Utah, also were interviewed for the MotionMasters project. The video concludes with a wrenching interview with the parents of a young Marine who died behind the wheel because he was texting. Flash cuts, fast-paced music, motion graphics and alarming national statistics on the deadly toll of distracted driving were incorporated into the video to keep it from being “preachy” or off-putting to its target audience of teen drivers.
“We knew that teens wouldn’t listen to an adult tell them why they shouldn’t engage in distracted driving, so we let the stories flow naturally—from teens to other teens—and it worked beautifully,” said MotionMasters CEO Diana Sole Walko, who also served as executive producer for the film.
The 2011 Telly Awards competition is the 32nd annual recognition of outstanding local, regional, national and international video and film productions; TV commercials and programs, and Web commercials, videos and films. Each year more than 10,000 entries from all 50 states and numerous countries vie for what is perhaps the industry’s most prestigious and coveted award. A judging panel of more than 500 industry professionals, each a previous winner of a Telly, call the shots on the winning titles. Last year’s winners included video productions from big names such as TV Guide Network, Harpo Studios, CBS Television Distribution and The Weather Channel, among others.
“We’re pleased to win another Telly to add to our collection, but we’re really gratified to know that the work we’re doing is being viewed by teens across the country—and that it promotes better driving habits,” said Walko.
See a clip of “Deadly Driving Distractions” at www.MotionMasters.com.