When the region’s biggest Halloween celebration launched last year, the success was scary.

“The sequel should be even better,” said Ric Cavender, East End Main Street program director. “HallowEast was a big hit last year, bringing together people in the community and raising funds to support our efforts year-round.”

A Murder Mystery featuring the No Pants Players kicks off the event at 6:30 p.m. Oct. 27 at the Charleston’s Woman’s Club. Tickets are $35.

The marquee event, a Costume Ball presented by Suddenlink, is scheduled for 7 to 10 p.m. Oct. 30 at 1558 Washington St. East. Tickets are $25, and the event includes beer, wine, hors d’oeuvres and live music from the Voodoo Katz, as well as DJ music provided by Electric 102.7.

“The location will offer a spooky, old warehouse setting,” Cavender said. “It’s going to be a quintessential Halloween event. You don’t want to miss it.”

More than 30 artists are displaying their ghoulish pieces for ArtMares 2 at Kanawha Players, 309 Beauregard St. An ArtMares reception is scheduled for 6 to 9 p.m. Oct. 28, and admission is free. The art is available for purchase with part of the proceeds going to EEMS.

The HallowEast Blood Drive, presented by The Red Cross, will return to Moses Automotive, and Trick or Treat on the East End is scheduled for 6 to 9 p.m. Oct. 28.

The Zombie Walk, a HallowEast first, is scheduled for Oct. 29 in the Warehouse District starting at Capitol Market and will end at the Mary Price Ratrie Greenspace with the Old Horror Movie Film Fest.

“We are very excited about the free film fest,” Cavender said. “We’ll be showing the classic versions of ‘Night of the Living Dead’ and ‘House on Haunted Hill.’ We invite people to bring blankets and chairs and enjoy this unique atmosphere. Zombie walks are becoming more and more popular across the country. We hope people will come with masks and make-up and turn it into a HallowEast tradition.”

For information about participating in the Zombie Walk, visit East End Main Street’s Facebook fan page.

The HallowEast “Marketing Monster” is Mark Wolfe Design. Suddenlink and Electric 102.7 are “Phatasmagorical Premier Media Partners,” while C&H Taxi and K.D. Lett Photography are “Paranormal Partners of Advertising.”

HallowEast guides will be available at various Charleston businesses starting next week. Until then, visit www.HallowEast.com for all event details and tune into Electric 102.7 every Friday for exciting updates. The site includes online ticket sales, as well.

The full HallowEast schedule of events:

Wednesday, Oct. 27

6:30 p.m.
Main Street Murder Mystery Cocktail Party presented by No Pants Players
Woman’s Club of Charleston, 1600 Virginia St. East
Ticket price: $35
People all around town are being converted into zombies and you have to solve the mystery before complete disaster occurs. Who started the zombie outbreak? Bluegrass Kitchen is catering this interactive whodunit that will prove to be an East End classic.

6-9 p.m.
ArtMares Art Opening presented by East End Main Street
Kanawha Players, 309 Beauregard St.
The horror-themed display of work from local artists is back for the second year. All art will be available for sale. East End Main Street will receive 50 percent from sales to benefit East End events and revitalization efforts.

Thursday, Oct. 28

6-8 p.m.
Charleston Trick or Treat Night on the East End

6-9 p.m.
ArtMares Art Reception presented by East End Main Street
Kanawha Players, 309 Beauregard St.
Join us for fine wine, hors d’oeuvres and live music from Andy Park as we celebrate the second year of the fall’s most popular art show.

Friday, Oct. 29

1-6 p.m.
HallowEast Blood Drive sponsored by American Red Cross
Moses Automotive parking lot, 1406 Washington St. East
Go to www.redcrosslife.org to schedule your donation today!

6-9 p.m.
ArtMares continues
Kanawha Players, 309 Beauregard St.

6:30 p.m. – 7:30 p.m.
HallowEast Zombie Walk presented by Electric 102.7
Starting at the Capitol Market on Smith Street
As explained during Wednesday evening’s Murder Mystery, zombies have infiltrated the East End and organized a parade to celebrate their victory. Join us (either as a zombie or spectator) for this first-time event in Charleston. Please visit ww.HallowEast.com if you’re interested in being converted for the walk.

7:30-10 p.m.
HallowEast Horror Film Fest presented by Electric 102.7
Mary Price Ratrie Greenspace (across Washington Street from the Clay Center)
The Zombie Walk will end at the Mary Price Ratrie Greenspace for two classic horror films to be shown on the eastern wall of the Fairfield Inn on Washington Street. Bring the family out for this first-time event.

Saturday, Oct. 30

7-10 p.m.
HallowEast Costume Ball presented by Suddenlink
1558 Washington St. East
Ticket price: $25 (includes admission into the Empty Glass Halloween Hootenanny)
$15 (admission for Costume Ball only)
Find the most creative costume and come out to support East End Main Street during the first HallowEast Costume Ball. This first-time bash will include live music from The Voodoo Katz and DJ music from Electric 102.7, along with beer, drinks and food. Don’t miss this great celebration and get a chance to support East End Main Street and our efforts to continue the revitalization of Washington and Smith Streets!