The Charleston Area Alliance is participating in a Better West Virginia’s Web-based West Virginia Day project, and this year’s focus is networking. Visit www.ABetterWestVirginia.com for more posts and information.

“It’s not what you know. It’s who you know.”

We’ve all heard it, and it’s usually said with a negative connotation. Rightly, we want skills, character and experience to help us reach goals and opportunities. I want to have an equal shot and getting a job even though one of my competitors “knows” someone in the company.

West Virginia, just as much as anywhere else in the country, is known for the “who you know” way. Unfortunately, it’s not a misnomer.

But when we talk about networking, we’re not referring to the cliques and clubs already in place. We’re talking about helping you get to know the region’s influential leaders and meeting others who have already done what you’re trying to do.

The Charleston Metro Region really does have a lot of nice, effectual people who are willing to lend a hand. They know what you’re going through.

Join us at our monthly Business After Hours networking events. They move from location and location and often attract more than 200 guests.

Join Generation Charleston, our emerging leaders group that now boasts more than 1,000 members. For a young person in the community, Generation Charleston is a great group to know. They have ties to community outreach organizations and are employed by a variety of large and small businesses in the region representing a plethora of sectors.

Volunteer with East End Main Street, a group working to revitalize the area’s oldest and most diverse neighborhood.

Sign up for Networking with the Stars in November. For a nominal fee, you can spend a few minutes each with about 80 of the area’s leaders. You make fantastic connections and, at the very least, receive valuable tidbits from those who’ve amassed a wealth of experience.

Or just stop by. The Alliance is located at 1116 Smith St., near the Capitol Market. Our staff can help with a number of issues and point you in the right direction. We want to be one of your most valuable connections.

When you’re looking for a job, trying to start a business, applying for a grant and just trying to set up a meeting, it helps to know people. That’s the reality. And when you think about it, that makes sense. People are more willing to work with those they know and trust. In some nations, such as China, company executives won’t agree to buy products from someone they haven’t known for several years.

So let us help you get to know people. And don’t be surprised if you end up liking them. That’s another thing West Virginia’s known for.

For more information, visit www.CharlestonAreaAlliance.org.